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^ 'Highfive? Videoconferencing may have just become affordable'.

^ '4 video chat alternatives that beat Skype'.

^ 'The Next Big Thing You Missed: Supercharging Video Conferences for the Smartphone Age'.

^ a b c 'Dolby Labs, Highfive partner on video, audio conferencing service'.

'Cramer Remix: Market could be lapping up Apple'. Archived from the original on 11 September 2016. Surpasses One Million Call Minutes per Week and 1,400 Customers in First Year'.

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^ a b 'Highfive Raises $32 Million in Series B Funding'.^ a b 'Making Video Conferencing a Bigger Part of Office Life'.^ 'Highfive Raises $32 Million For Its Video Conferencing System'.^ 'Making Video Conferencing a Bigger Part of Office Life'.^ 'Recruiting Strategies for a Tight Talent Market'.In June, 2016 the company, in conjunction with Zogby Analytics, conducted a video conferencing survey which found that nearly half of the 800 respondents found video conferencing unsettling due to being conscious of their appearance on camera. In September, 2015 Highfive commissioned a poll, in which they surveyed 1200 office employees on distractions during the workday. Highfive has become known for its surveys into workforce habits. Fortune states that in June, 2016 Highfive now faces competition from Logitech, Lifesize, Huawei, and ZTE in targeting smaller firms with video conferencing services. ДЄ Polycom-sponsored study conducted by Wainhouse Research found that Highfive was 'going after a market of about 30 million to 50 million meeting rooms.' Known clients include, Warby Parker, Shutterfly, Evernote, Patagonia, Slack, and Zenefits. Philipp Karcher, a senior analyst with Cambridge, Massachusetts based Forrester Research concurred that HighfiveвЂ™s strength lies in it accessibility to smaller firms and its relatively lower cost. Sinha stated in a March, 2015 interview with Bloomberg that video conference equipment market leaders such as Cisco, Polycom and Huawei have wealthier, IT savvy customers who are the 'only ones who can afford the complexity and the cost of those systems, which are entirely too hard to use.вЂќ He argues that Highfive is unique because it offers a product of comparable quality and better functionality, available for businesses of all sizes, in any room, at 1/20 of the cost. There are no extra cables or wires instead, each user downloads a special extension for the Google Chrome web browser, which allows the system to share screens wirelessly from the main interface onto individual employeesвЂ™ laptops or smartphones.вЂќ Installation is easy and straightforward.

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Bluetooth technology enables calls to be initiated on a mobile device or tablet and then beamed onto a large TV screen, which the Los Angeles Times likened to вЂњan Apple TV with a 1080p HD camera and a microphone with a 30-foot range attached.вЂќ вЂвЂ™EntrepreneurвЂ™вЂ™ wrote of the product: вЂњEach device delivers HD video and high-fidelity audio.

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Its applications work on personal computers, iPhone, iPad or Android devices, and require little time to set up.

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HighfiveвЂ™s software is cloud-based and linked to its in-room video conferencing device. The new workforce is all at an age now that they grew up with video.вЂќ In May, Highfive announced that they had incorporated telephone conferencing service Dolby Voice into its services. In an interview with Jim Cramer, Sinha commented on the market success: 'We are seeing some really big secular trends happening that are causing people to be more comfortable with video. In March, 2016 the company announced a 341% growth in customers during 2015 and that it had surpassed the milestone of one million call minutes per week from over 1400 customers. Investors in the firm include General Catalyst Partners, Google Ventures, Andreessen Horowitz, Drew Houston, Aaron Levie, Marc Benioff () and Shishir Mehrotra (YouTube). In March, 2015 Highfive announced that they had raised over $45 million in total venture capital.

He left Google to found Highfive, believing that the market leader, Skype, was not вЂњsecure or robust enough for business needs.вЂќ SinhaвЂ™s vision for Highfive is to вЂњmake videoconferencing as commonplace as e-mail in business.вЂќ After it was established, the company worked in stealth mode as Parlay Labs from 2012 until HighfiveвЂ™s launch in October, 2014. Sinha, who was one of the developers of Google Drive, noticed while working for Google that there was a very high demand for videoconferencing, with tens of thousands of video calls regularly made. Highfive was founded in 2012 by Shan Sinha and Jeremy Roy.